{"id":6588,"date":"2019-12-18T10:39:48","date_gmt":"2019-12-18T09:39:48","guid":{"rendered":"https:\/\/www.bahia-principe.com\/blog\/?p=6588"},"modified":"2023-09-12T09:40:57","modified_gmt":"2023-09-12T07:40:57","slug":"bahia-principe-unveils-corporate-rebranding-alongside-parent-company-grupo-pinero","status":"publish","type":"post","link":"https:\/\/blog.bahia-principe.com\/en\/curiosities\/bahia-principe-unveils-corporate-rebranding-alongside-parent-company-grupo-pinero\/","title":{"rendered":"Bahia Principe Unveils Corporate Rebranding Alongside Parent Company Grupo Pi\u00f1ero"},"content":{"rendered":"

Bahia Principe Hotels & Resorts <\/strong>– the leading all-inclusive hotel brand with properties in the Dominican Republic, Jamaica, Mexico and Spain \u2013 has unveiled a comprehensive corporate rebranding under parent company Grupo Pi\u00f1ero. Highlighting the brand\u2019s evolution and steady growth, Grupo Pi\u00f1ero aims to strengthen its foundation while maintaining its family essence. <\/p>\n

The corporate rebranding is reflected in the brand\u2019s new campaign, \u201cSo Much to Come,\u201d including a new logo where the sun, the company\u2019s motif for the past 20 years, has been transformed into a balanced, symmetrical, solid but light anagram that symbolizes union, teamwork, dynamism, excellence, and celebration. <\/p>\n

\u201cThis evolution corresponds to our desire and driving purpose to continue to create exciting experiences,\u201d said Grupo Pi\u00f1ero CEO Encarna Pi\u00f1ero.<\/strong> \u201cIn recent years, we have adapted our services to the demands of the market and we believe it is time to adapt our strategy and our image to a new model that better reflects not only what we are today but also where we are heading, and we will do it without losing sight of where we have come from and our family essence, which has allowed us to become a benchmark in the international tourism sector.<\/p>\n

40 Years and \u201cSo Much to Come!\u201d<\/strong>
\nWith a 40-year history, Grupo Pi\u00f1ero is made up of three Business Units: Living Resorts, which includes its hotels, residences, and golf courses; Travels, which includes tour operators Soltour and Coming2; and Services, which carry out its services at each destination. <\/p>\n

To consolidate the brand\u2019s positioning, reinforce its family essence and advocate for its sustainable developments, Grupo Pi\u00f1ero will work with three key strategic axes: Innovation and Development, to develop global projects that strengthen and leverage the link between group companies; Digitalization, to implement tools that allow closer interaction with consumers and greater knowledge of their behavior; and Sustainability, to re-affirm the brand\u2019s long-term commitment and active contribution toward the United Nation\u2019s Sustainable Development Goals (SDG). These three axes will work cohesively to provide and improve the consumer experience. <\/p>\n

For more information, click here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bahia Principe Hotels & Resorts – the leading all-inclusive hotel brand with properties in the Dominican Republic, Jamaica, Mexico and Spain \u2013 has unveiled a comprehensive corporate rebranding under parent company Grupo Pi\u00f1ero. Highlighting the brand\u2019s evolution and steady growth, Grupo Pi\u00f1ero aims to strengthen its foundation while maintaining its family essence. The corporate rebranding is reflected in the brand\u2019s new campaign, \u201cSo Much to Come,\u201d including a new logo where the sun, the company\u2019s motif for the past 20 years, has been transformed into a balanced, symmetrical, solid but light anagram that symbolizes union, teamwork, dynamism, excellence, and celebration. \u201cThis evolution corresponds to our desire and driving purpose to continue to create exciting experiences,\u201d said Grupo Pi\u00f1ero CEO Encarna Pi\u00f1ero. \u201cIn recent years, we have adapted our services to the demands of the market and we believe it is time to adapt our strategy and our image to a new model that better reflects not only what we are today but also where we are heading, and we will do it without losing sight of where we have come from and our family essence, which has allowed us to become a benchmark in the international tourism sector. 40 Years and \u201cSo Much to Come!\u201d With a 40-year history, Grupo Pi\u00f1ero is made up of three Business Units: Living Resorts, which includes its hotels, residences, and golf courses; Travels, which includes tour operators Soltour and Coming2; and Services, which carry out its services at each destination. To consolidate the brand\u2019s positioning, reinforce its family essence and advocate for its sustainable developments, Grupo Pi\u00f1ero will work with three key strategic axes: Innovation and Development, to develop global projects that strengthen and leverage the link between group companies; Digitalization, to implement tools that allow closer interaction with consumers and greater knowledge of their behavior; and Sustainability, to re-affirm the brand\u2019s long-term commitment and active contribution toward the United Nation\u2019s Sustainable Development Goals (SDG). These three axes will work cohesively to provide and improve the consumer experience. For more information, click here.<\/p>\n","protected":false},"author":24,"featured_media":6590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[367,1340],"tags":[],"class_list":["post-6588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosities","category-news-updates"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t