Happy Smile Day!

Smile is the universal language of kindness

The smile is a facial expression formed by flexing 17 muscles near the mouth and around the eyes. A smile expresses pleasure and within the brain the smile produces endorphins that reduce pain and provides a sense of wellbeing.

It has been found in scientific studies that humans smile even in the womb and that the brain takes 0.01 seconds to process a moment of happiness and transform it into an involuntary smile.

Smiling then is natural, healthy and also contagious. For these reasons and many more, the smile is a basic part of the philosophy of service at Bahia Principe.